Dark Horse Wine Pacáistíocht Fíona le Pierre Delebois

Tha Dark Horse Wine Pacáistíocht Fíona le Pierre Delebois na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Dark Horse Wine Pacáistíocht Fíona

le Pierre Delebois

Neach-ceannach: E&J Gallo

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #112024

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Dark Horse Wine Pacáistíocht Fíona

Is éard atá i Dark Horse ná dearadh pacáistíochta agus brandála fíona a cruthaíodh do bhranda fíona as California. Tá an dearadh bunaithe ar chóras solúbtha a chlúdaíonn an punann pacáistíochta iomlán agus a cheadaíonn breiseanna amach anseo. Priontáiltear na lipéid ar stoc páipéir den scoth i gcríochnú miotalach agus mata, rud a mhéadaíonn na leideanna dath agus blas. Cuirtear deilbhín an bhranda chun tosaigh agus i lár báire ar gach lipéad. Tá leagan amach an lipéid simplí, ionas gur féidir ábhar an bhuidéil a thuiscint ar an gcéad amharc. Is é an aidhm ná caighdeán agus blas a chur in iúl go soiléir ar an tseilf.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Dark Horse Wine Pacáistíocht Fíona air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Dark Horse Wine Pacáistíocht Fíona na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Dark Horse Wine Pacáistíocht Fíona na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Teicneòlas Cinneasachaidh: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Brosnachadh: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Buill na Sgioba: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Leugh am Brath Naidheachd

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