Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte le Mengchao Wu and Hao Li

Tha Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte le Mengchao Wu and Hao Li na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Film, Bhidio agus Beothachaidh.

AirgeadFilm· 2021

Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte

le Mengchao Wu and Hao Li

Neach-ceannach: Unicef

Buannaiche Duais Airgid A' Design Award ann an Roinn Film

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #118062

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte

Beachdan Gealltanach Ùr-ghnàthachadh 'na ghearr-bheothachadh a chaidh a chruthachadh airson Unicef gus mìneachadh mar a chaidh barrachd dhaoine òga, gu h-àraidh caileagan ann an sgìrean iomallach, a cheangal ris an eadar-lìon. Bidh am beothachadh a' dèanamh coimeas eadar an àireamh de dh'fhir agus mhnathan a gheibh cothrom air an eadar-lìon ann an roinnean leasaichte agus nas lugha air an leasachadh. An uair sin bidh e a' sealltainn na duilgheadasan a bhios cothrom cuibhrichte a' cruthachadh do mhnathan anns na roinnean sin. Tha dàta iom-fhillte air a thionndadh gu sgeulachd shìmplidh mu aon chaileag agus na milleanan a tha an aghaidh an aon suidheachaidh. Chaidh am beothachadh a thoirt gu buil gu h-iomlan le coimpiutair.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Promising Ideas Innovation Prìomh-fheum: Gearr-fhilm Beòthaichte na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Tomhasan & Pacadh: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tagaichean: animation, motion graphic, design, UNICEF
Teicneòlas Cinneasachaidh: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Dùbhlan Dealbhaidh: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Rannsachadh: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Brosnachadh: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Faid a' Phròiseict: The project started in 2019 and finished in 2020 in New York.
Sruth Obrachaidh: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Buill na Sgioba: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Creideasan Dhealbhan: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.