Pepsi X SHFW Canna Dì by PepsiCo Design and Innovation

Pepsi X SHFW Canna Dì by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Pepsi X SHFW Canna Dì

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Canna Dì

Tha Pepsi X SHFW na channa dì ann an deasachadh cuibhrichte a chaidh a chruthachadh airson Seachdain Fasan Shanghai Earrach/Samhradh 2020 agus a chaidh fhoillseachadh ann an Sìona. Tha an canna na phàirt de shiostam dearbh-aithne lèirsinneach nas fharsainge a chaidh a leasachadh airson an aon tachartais. Tha cuspair an t-seusain, Mothachadh agus Tùs, a' stiùireadh an dealbhaidh agus a' nochdadh sgrùdadh air diofar sheallaidhean. Tha cumaidhean air am brosnachadh le eileamaidean organach agus glainne air an cur còmhla taobh a-staigh àite tomhasach. Tha an toradh a' ceangal spiorad branda Pepsi Black ri obair iomadh-fhillte nan dealbhadairean fasan a chaidh a thaisbeanadh aig an tachartas.

The Recognition

About the Duais Airgid A' Design Award

Tha Pepsi X SHFW Canna Dì air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi X SHFW Canna Dì na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pepsi X SHFW Canna Dì na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release