Tazo Refresh Pacáistíocht Dí by PepsiCo Design and Innovation

Tazo Refresh Pacáistíocht Dí by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Tazo Refresh Pacáistíocht Dí

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Pacáistíocht Dí

Is é Tazo Refresh dearadh na pacáistíochta do líne de theanna oighir den scoth atá réidh le hól. Tá an líne bunaithe ar thrí bhlas branda seanbhunaithe, darb ainm Zen, Awake agus Passion. Tá na teanna deimhnithe orgánach agus níl aon dathanna saorga ná milseoirí iontu. Cuirtear an phacáistíocht ar fáil i mbuidéil aonseirbhíse 12 unsa agus i mbuidéil ilseirbhíse 42 unsa atá déanta as plaisteach iar-thomhaltóra 100 faoin gcéad. Cuirtear dathanna comhábhair dána in éineacht le bán chun gach blas úr a chur in iúl go soiléir ar an tseilf. Tá sé mar aidhm ag an dearadh ceannaitheoirí reatha a choinneáil agus lucht féachana níos eachtrúla a mhealladh.

The Recognition

About the Duais Airgid A' Design Award

Tha Tazo Refresh Pacáistíocht Dí air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tazo Refresh Pacáistíocht Dí na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tazo Refresh Pacáistíocht Dí na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release