Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd by Egor Maraev

Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

UmhaFilm· 2022

Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd

by Egor Maraev

Client: Blaster Studio

Duais Umha A' Design Award Winner in Film Category

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Colors

The Design

About Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd

Teacsa an Leabhair: Is e bhidio sanasachd deich diog fichead a th' ann an Tinkoff Investment airson seirbheis tasgaidh banca. Tha am bhidio a' taisbeanadh Seòras Washington mar am prìomh charactar. Bidh e na shuidhe air sòfa ag ithe piotsa, sgìth agus leisg, agus tha e a' riochdachadh airgead. Tha an ìomhaigh neo-àbhaisteach a' giùlan a' phrìomh bheachd, is e sin gum bu chòir airgead a chumail ann an cruth math agus a chur gu obair. Tha am beòthalachd a' co-cheangal beòthalachd cel agus beòthalachd gearradh-a-mach, còmhla ri co-dhealbhachadh didseatach. Chaidh am bhidio a shealltainn gu farsaing mar ro-chluich mus deach bhidiothan air-loidhne a shealltainn, agus choisinn e ìre iompachaidh àrd.

The Recognition

About the Duais Umha A' Design Award

Tha Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin