Tsarsky Reserve Pacadh Pàipeir by Natalya Bilousova

Tsarsky Reserve Pacadh Pàipeir by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2021

Tsarsky Reserve Pacadh Pàipeir

by Natalya Bilousova

Client: Tsarsky Reserve

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Tsarsky Reserve Pacadh Pàipeir

Is e amas pasgan airson toraidhean leth-chrìochnaichte reòta ìomhaigh tarraingeach de bhrand a chruthachadh a’ seachnadh sealladh traidiseanta airson biadh a bhith air truinnsear. Chaidh am fuasgladh stèidhichte air pàtran a thaghadh mar an tè a bheir air sùilean neach-cleachdaidh am biadh a mhealtainn mar-thà. Tha na dathan a thathas a’ cleachdadh airson riochdachadh gu cinnteach aithnichte am measg dealbhadh bìdh eile. A bharrachd air an sin, tha sìmplidheachd chruthan san dealbhadh seo a’ daingneachadh an dòigh-obrach cho-aimsireil agus aig an aon àm a’ soilleireachadh a’ bheachd air uile-choitcheann. Mar thoradh air an sin, tha an dealbhadh seo a ’dèanamh an toradh furasta a bhith a’ còrdadh ri diofar luchd-amhairc

The Recognition

About the Duais Umha A' Design Award

Tha Tsarsky Reserve Pacadh Pàipeir air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tsarsky Reserve Pacadh Pàipeir na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tsarsky Reserve Pacadh Pàipeir a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client