Future of Banking An Grafaigean Gluasad Mìneachaidh by Moree Wu

Future of Banking An Grafaigean Gluasad Mìneachaidh by Moree Wu is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

AirgeadFilm· 2022

Future of Banking An Grafaigean Gluasad Mìneachaidh

by Moree Wu

Client: Julius Baer

Duais Airgid A' Design Award Winner in Film Category

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Colors

The Design

About Future of Banking An Grafaigean Gluasad Mìneachaidh

Chruthaich Ms Wu am bhidio seo airson Julius Baer gus dòigh obrach an toraidh didseatach ùr aca a mhìneachadh don neach-tasgaidh a dh’ fhaodadh a bhith aca. Bho bhun-bheachd, bòrd-sgeulachd, dealbhadh frèamaichean stoidhle gu beòthalachd, dh’ obraich i a-mach mar a dh’ amhairc i air an eadar-dhealachadh eadar sruth-obrach trom, digiteachadh agus àm ùr. Chuir i comharran lèirsinneach ris gus aonranachd àrdachadh. Chaidh smaoineachadh cruthachail agus dòighean-obrach a chleachdadh gus bhidio a chruthachadh le aithris sgeulachd soilleir agus tarraingean lèirsinneach. Sheall a’ bhidio seo an t-àm ri teachd àlainn a bheir an toradh didseatach ùr.

The Recognition

About the Duais Airgid A' Design Award

Tha Future of Banking An Grafaigean Gluasad Mìneachaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Future of Banking An Grafaigean Gluasad Mìneachaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Future of Banking An Grafaigean Gluasad Mìneachaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions & Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Production Technology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Challenge: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Research: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Project Duration: The project started in December 2019 in New York and finished in March 2020 in New York.
Operation Flow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Team Members: Moree Wu
Image Credits: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.