Kerloso Wine Pacaigeadh Fìona by Langcer Lee is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2022
Kerloso Wine Pacaigeadh Fìona
by Langcer Lee
Client: Litete Brand Design
Duais Òir A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About Kerloso Wine Pacaigeadh Fìona
'S e dealbhadh pacaigidh airson fìon dearg à Sile a th' ann an Kerloso Wine. Tha an leubail a' sealltainn na seallaidh a chunnaic seòladairean nuair a ràinig iad Eilean na Càisge an toiseach, a' gabhail a-steach ìomhaighean cloiche, beinn-theine, flùraichean, fiadh agus eòin. Tha am botal air a phasgadh ann am pàipear rìse mas-fhìor nàdarra, air a cheangal le ròpa connlaich agus air a sgeadachadh le pìos de chlach-ghorm nàdarra, an aon stuth ris na h-ìomhaighean Moai. Tha mullach a' phàipeir air a losgadh le fìor lasair, agus mar sin tha gach comharra àraid. Tha dathan eadar-dhealaichte a' comharrachadh seòrsaichean fìon-dhearcan eadar-dhealaichte. Tha am botal paisgte a' seasamh mu 35 ceudameatair a dh'àirde.
The Recognition
About the Duais Òir A' Design Award
Tha Kerloso Wine Pacaigeadh Fìona air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Kerloso Wine Pacaigeadh Fìona na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Kerloso Wine Pacaigeadh Fìona a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Dimensions & Packaging
- The height of the bottle after wrapping paper is about 35cm
- Tags
- Wine,packaging,Moai,Origina,paper
- Production Technology
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Design Challenge
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Research
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Inspiration
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Project Duration
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Operation Flow
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Patents
- Copyrights belong to Langcer Lee, 2021.
- Team Members
- Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Image Credits
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
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