Shijian Chuxin Pacadh Tì by Longxiang Li

Shijian Chuxin Pacadh Tì by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2022

Shijian Chuxin Pacadh Tì

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Pacadh Tì

'S e dealbhadh pacaidh airson tì a th' ann an Shijian Chuxin. Tha an dealbhadh a' cleachdadh dhealbhan air am brosnachadh le gàrraidhean tì eag-eòlach Guizhou, losgannan, gòbhlain-ghaoithe, luchd-buain tì agus Abhainn Chishui. Tha na dealbhan ann an stoidhle Shìneach a' nochdadh eag-eòlas na sgìre cinneasachaidh agus a' toirt cànan lèirsinneach sònraichte don bhrannd, ag amas air luchd-caitheimh nas òige. Tha am pàipear pasgaidh air a dhèanamh de phàipear sònraichte geal agus air a chlò-bhualadh leis na dealbhan. Tha am bogsa air a chrìochnachadh le clò-bhualadh leusair agus stampadh teth òir, agus tha e a' tomhas 300 le 120 le 80 millemeatairean. Tha am bogsa a' fosgladh gu furasta, agus tha na stuthan sìmplidh freagarrach airson mòr-chinneasachadh.

The Recognition

About the Duais Òir A' Design Award

Tha Shijian Chuxin Pacadh Tì air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Shijian Chuxin Pacadh Tì na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Shijian Chuxin Pacadh Tì a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li