Treasured Brew of the Cave Pacáistiú Buidéil Baijiu le Tiger Pan

Tha Treasured Brew of the Cave Pacáistiú Buidéil Baijiu le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2022

Treasured Brew of the Cave Pacáistiú Buidéil Baijiu

le Tiger Pan

Neach-ceannach: Jiugui Liquor Co., Ltd

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

25,501

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #130922

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Treasured Brew of the Cave Pacáistiú Buidéil Baijiu

Is éard atá i Treasured Brew of the Cave ná dearadh pacáistithe do baijiu Síneach. Coinnítear cruth clasaiceach an bhuidéil mhála, le rópa timpeallaithe timpeall an mhuiníl, agus athraítear an t-ábhar ó phorslann go gloine. Cuireann dromchla na gloine loinnir agus uigeacht leis agus scarann sé an buidéal ó phacáistiú criadóireachta a úsáideann brandaí eile. Snoitear sliabh ar an mbonn i stíl líníochta ársa Síneach chun coincheap na stórála pluaise a chur in iúl, modh a d'úsáid muintir Miao le fada an lá. Fanann an buidéal glan agus trédhearcach, leis an uimhir a sé greanta air.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Treasured Brew of the Cave Pacáistiú Buidéil Baijiu air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Treasured Brew of the Cave Pacáistiú Buidéil Baijiu na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Treasured Brew of the Cave Pacáistiú Buidéil Baijiu na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Tomhasan & Pacadh: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tagaichean: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Teicneòlas Cinneasachaidh: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Dùbhlan Dealbhaidh: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Rannsachadh: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Brosnachadh: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Faid a' Phròiseict: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Sruth Obrachaidh: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Buill na Sgioba: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Creideasan Dhealbhan: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu