Dragon Boat Festival Packaging Bogsa Tiodhlac by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Bogsa Tiodhlac by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Dragon Boat Festival Packaging Bogsa Tiodhlac

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Bogsa Tiodhlac

'S e pacaigeadh a chaidh a chruthachadh airson Fèis nam Bàta-dhràgon Sìnach a th' ann am Pacaigeadh Fèis nam Bàta-dhràgon. Tha am bogsa a-muigh air a chumadh mar dhràgon, le duilleagan liath-lus a' comharrachadh na bodhaig agus grìtheanan duilleagan cuilc a' cruthachadh nan lann. Tha am bogsa a-staigh a' sealltainn dà dhràgon a' cumail zongzi, samhla a tha a' ciallachadh fortan dùbailte ann an cultar nan Sìneach. Nuair a thèid am mullach a thogail, bidh ceithir taobhan a' bhogsa a-staigh a' fosgladh a-mach le tro-throm, mar chùirtear ag èirigh. Tha am bogsa air a dhèanamh de phàipear càirdeil don àrainneachd le snaigheadh pàipeir trì-thaobhach agus cairt-bhòrd sreathach. Tha an dealbhadh a' cur an cèill dùrachdan airson slàinte agus deagh fhortan.

The Recognition

About the Duais Airgid A' Design Award

Tha Dragon Boat Festival Packaging Bogsa Tiodhlac air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Dragon Boat Festival Packaging Bogsa Tiodhlac na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Dragon Boat Festival Packaging Bogsa Tiodhlac na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu