Flying to the Moon Bogsa Bronntanais Cèic Gealaich by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Bogsa Bronntanais Cèic Gealaich by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Flying to the Moon Bogsa Bronntanais Cèic Gealaich

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flying to the Moon Bogsa Bronntanais Cèic Gealaich

'S e bogsa bronntanais airson cèicean gealaich a th' ann am Flying to the Moon. Tha am pacadh a' gabhail cruth lanntair lùchairt Sìneach traidiseanta. Tha dealbhan cruinne a' tarraing air miotas-eòlas Sìneach agus a' gabhail a-steach an Geàrr Iàde, Lùchairt na Gealaich agus Apsaras dhealbhan-balla Dunhuang. Bidh structar trì-thaobhach ioma-fhillte agus pròiseas gearradh-bhàis a' cur doimhneachd lèirsinneach ris. Nuair a thèid na cèicean gealaich a thoirt air falbh, faodar modal LED anns a' bhonn a chur air agus an cèis PVC shoilleir agus a' chèis a-muigh chuasach a chur air ais, a' tionndadh a' bhogsa gu bhith na lanntair sgeadachaidh.

The Recognition

About the Duais Airgid A' Design Award

Tha Flying to the Moon Bogsa Bronntanais Cèic Gealaich air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Flying to the Moon Bogsa Bronntanais Cèic Gealaich na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Flying to the Moon Bogsa Bronntanais Cèic Gealaich na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu