Lay's Love Pacáistiú Sneaicíní by PepsiCo Design and Innovation

Lay's Love Pacáistiú Sneaicíní by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Lay's Love Pacáistiú Sneaicíní

by PepsiCo Design and Innovation

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Love Pacáistiú Sneaicíní

Is dearadh pacáistithe é Lay's Love a cruthaíodh do dhá bhlas sneaicín eagrán teoranta san India, Lay's Herby Crush agus Lay's Cheesy Love. Léiríonn gach paca lámh atá coinnithe i gcruth leathchroí, sa chaoi is go gcríochnaíonn dhá phaca atá curtha taobh le taobh an croí agus go bpéireálann siad an dá bhlas. Ainmníonn script dhána i lár an mhála an blas. Taobh thiar de gach léaráid láimhe tá siluéid de lánúineacha ag siúl ar thrá, crainn phailme agus scamaill bhoga. Rinneadh an dearadh ildaite chun cairdeas agus grá i measc tomhaltóirí óga a chomóradh.

The Recognition

About the Duais Umha A' Design Award

Tha Lay's Love Pacáistiú Sneaicíní air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lay's Love Pacáistiú Sneaicíní na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lay's Love Pacáistiú Sneaicíní a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
Inspiration: Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Read the Press Release