Lay's Smiles Campaign Pacáistíocht Bia by PepsiCo Design and Innovation

Lay's Smiles Campaign Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Lay's Smiles Campaign Pacáistíocht Bia

by PepsiCo Design and Innovation

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Pacáistíocht Bia

Is dearadh pacáistíochta bia é Feachtas Gáirí Lay's a scaoileadh sa Rúis. Is aghaidh mhór a bhfuil gáire uirthi an eilimint amhairc phríomhúil ar gach paca. Coinníonn an phacáistíocht féiniúlacht amhairc bhunaithe Lay's chomh maith leis na leideanna datha a léiríonn blas an táirge. Léirítear an tacaíocht a thugtar do Chlár Cairdis Fhondúireacht Best Buddies ar an phaca freisin. Deonaítear rúbal amháin don chlár as gach paca a cheannaítear. Is é an aidhm atá leis teachtaireacht dhearfach a roinnt agus an branda a chur i láthair mar bhranda a bhfuil cuspóir aige.

The Recognition

About the Duais Umha A' Design Award

Tha Lay's Smiles Campaign Pacáistíocht Bia air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lay's Smiles Campaign Pacáistíocht Bia na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lay's Smiles Campaign Pacáistíocht Bia a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release