Bubly Bounce Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.
IarannPacadh· 2022
Bubly Bounce Pacáistíocht Deochanna
by PepsiCo Design and Innovation
Duais Iarainn A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Pacáistíocht Deochanna
Is dearadh pacáistíochta deochanna é Bubly Bounce do líne uisce dhrithleach a bhfuil caiféin ann. Cuireann an phacáistíocht le raon uisce dhrithleach atá ann cheana agus léiríonn sí go bhfuil caiféin curtha leis gan bogadh isteach i dteanga amhairc na ndeochanna fuinnimh. Coinnítear dathanna dána geala, bolgáin, beannachtaí cairdiúla agus miongháirí, ionas go bhfanann an branda éasca a aithint. Cuireann an dearadh in iúl freisin go n-úsáidtear dhá bhlas i ndeoch amháin. Tá sé mar aidhm ag an gcóras seo dul i bhfeidhm ar chustaiméirí reatha agus seasamh amach go soiléir ar an tseilf.
The Recognition
About the Duais Iarainn A' Design Award
Tha Bubly Bounce Pacáistíocht Deochanna air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Bubly Bounce Pacáistíocht Deochanna na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Bubly Bounce Pacáistíocht Deochanna airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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