Lay's 2021 Mood Match Príomh-Fheise Bhia by PepsiCo Design and Innovation

Lay's 2021 Mood Match Príomh-Fheise Bhia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2022

Lay's 2021 Mood Match Príomh-Fheise Bhia

by PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Pacadh Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Príomh-Fheise Bhia

Is sreath pacáistithe bia sneac eagrán teoranta é Lay's 2021 Mood Match a cruthaíodh do bhronntanas eisiach ar na meáin shóisialta. Tá ceithre dhearadh sa tacar, spreagtha ag fáinní meoin, agus tá gach ceann ceangailte le cuimhní agus mothúcháin dhearfacha. Is é an aidhm luaite ná spiorad fuinnimh a mhúscailt nó sólás a thairiscint. Tá gach dearadh meáite le blas agus le mothúchán: buíochas don Cháis Ghríoscaithe agus Anraith Trátaí, dóchas don Caiféin, spleodar don Chile agus meanma don Caramal Saillte. Tugann an pacáistiú sos gairid ón saol laethúil.

The Recognition

About the Duais Iarainn A' Design Award

Tha Lay's 2021 Mood Match Príomh-Fheise Bhia air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Lay's 2021 Mood Match Príomh-Fheise Bhia na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Lay's 2021 Mood Match Príomh-Fheise Bhia airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release