Lay's Flavor Swap Influencer Kit Príomh-Fheidhm: Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.
IarannPacadh· 2022
Lay's Flavor Swap Influencer Kit Príomh-Fheidhm: Pacáistíocht Bia
by PepsiCo Design and Innovation
Duais Iarainn A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Príomh-Fheidhm: Pacáistíocht Bia
Téacs Leabhair: Is dearadh pacáistíochta bia é Lay's Flavor Swap Influencer Kit a cruthaíodh do chlár samhraidh a thug blastanna Funyuns agus Doritos go dtí brioscáin Lay's. Comhcheanglaíonn an phacáistíocht dearadh reatha mhála Lay's le dathanna branda gach blas: gorm do Cool Ranch agus glas do Funyuns. Meabhraíonn patrún de fháinní comhlárnacha cruthanna na mbrioscán bunaidh agus cuireann sé béim ar an gcomhoibriú idir na brandaí. Táirgeadh feiste tionchargóra comhchoiteann freisin agus seachadadh í do phearsana meáin chun díospóireachtaí a thosú faoin gclár.
The Recognition
About the Duais Iarainn A' Design Award
Tha Lay's Flavor Swap Influencer Kit Príomh-Fheidhm: Pacáistíocht Bia air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Lay's Flavor Swap Influencer Kit Príomh-Fheidhm: Pacáistíocht Bia na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Lay's Flavor Swap Influencer Kit Príomh-Fheidhm: Pacáistíocht Bia airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
