Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2022

Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan

by PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Pacadh Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan

Teacsa an Leabhair: 'S e dealbhadh pacaideachd airson deoch bhog a th' ann am Mirinda Vintage Special Edition. Cuiridh an leubail an suaicheantas cumadh orains sa mheadhan, leis an ainm Mirinda ann an litreachadh cruinn, coltach ri builgean, a tha eadar-dhealaichte bhon chruth branda a th' ann an-dràsta. Thathas a' cleachdadh botail ghlainne gus 's gum bi an deoch fhathast ri fhaicinn, agus tha copain geal sìmplidh a' coileanadh na coltais retro. Tha an dealbhadh a' cothlamadh comharran eachdraidheil a' bhranda le stoidhle nuadh sìmplidh. 'S e an toradh pacaid a ghabhas cruinneachadh, ag amas air luchd-cleachdaidh òga agus air daoine a tha eòlach mu thràth air a' bhranda.

The Recognition

About the Duais Iarainn A' Design Award

Tha Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mirinda Vintage Special Edition Prìomh Ghnìomh: Pacaideachd Deochan airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release