Borjomi Pacadh Eagran Cuingichte by Antonia Skaraki

Borjomi Pacadh Eagran Cuingichte by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Borjomi Pacadh Eagran Cuingichte

by Antonia Skaraki

Client: Borjomi

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Borjomi Pacadh Eagran Cuingichte

Critheannan dian, cleasan-teine a sgeadaicheas speur Borjomi, agus prìomh charactar le làthaireachd chumhachdach, an fiadh. Draoidh air atharrachadh gu samhla cultar Sheòrsach. Lorg lèirsinneach "An t-Ath-bheothachadh Mòr". Tha Borjomi a' caitheamh dealradh nam fèisean agus tha am fiadh ag èirigh bhon chuachag, a-mach às na h-uisgeachan luath-ruithteach. Timcheall air, crois Bolnisi san uisge, meadhan na beatha. Tha na loidhnichean bogha-froise air an cothlamadh le loidhnichean spreadhaidh chleasan-teine, a' cur cuideam air gluasad. Tha an dath dearg a' neartachadh na cuirme, agus tha an t-uisge air a bhuaireadh le buillean critheannan a' chruthachaidh.

The Recognition

About the Duais Umha A' Design Award

Tha Borjomi Pacadh Eagran Cuingichte air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Borjomi Pacadh Eagran Cuingichte na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Borjomi Pacadh Eagran Cuingichte a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris