Yi Xin Distillation Pacadh Spioradan by Tiger Pan

Yi Xin Distillation Pacadh Spioradan by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2023

Yi Xin Distillation Pacadh Spioradan

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Yi Xin Distillation Pacadh Spioradan

'S e dealbhadh pacaidh airson branda spioradan Sìneach a th' ann an Yi Xin Distillation. Tha am botal air a dhèanamh de ghlainne, a tha a' togail gleans agus co-dhèanamh an uachdair agus a' cur an toradh air leth bho spioradan coltach ris a tha air an reic ann an soithichean criadha. Tha dràgon, air a tharraing san t-seann dòigh Shìneach, a' greimeachadh ri amhach a' bhotail agus e na phrìomh chomharra-aithneachaidh, agus mar sin chan eil feum air bileag chlò-bhuailte. Tha am bogsa a-muigh sìmplidh agus a' leantainn co-chothromachd dealbhadh traidiseanta Sìneach. Tha am botal a' tomhas 180 le 130 le 285 millemeatairean. 'S e an t-amas dualchas fada a thaisbeanadh ann an cruth co-aimsireil.

The Recognition

About the Duais Òir A' Design Award

Tha Yi Xin Distillation Pacadh Spioradan air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Yi Xin Distillation Pacadh Spioradan na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Yi Xin Distillation Pacadh Spioradan a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan