Daity Galaxy Pacadh Deoch Mhìlsein by Mohsen Koofiani

Daity Galaxy Pacadh Deoch Mhìlsein by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2024

Daity Galaxy Pacadh Deoch Mhìlsein

by Mohsen Koofiani

Client: Daity Galaxy

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Daity Galaxy Pacadh Deoch Mhìlsein

Tha e soilleir gur ann airson cloinne a chaidh am pacadh seo a dhealbhachadh. Tha a' cho-sheirm eadar na dealbhaidhean ann am blasan eadar-dhealaichte follaiseach. Tha ruitheam le dathan brèagha aca uile agus tha iad air an dealbhachadh a rèir pàtrain cho-sheirmeach, le falt nan caractaran air a tharraing suas ann an dòigh eadar-dhealaichte gus an sùil a chuimseachadh air ainm agus seòrsa a' mhìlsein. Anns an dealbhachadh seo, gus barrachd aire a tharraingt chun a' phacaidh, thathar a' cleachdadh charactaran fantasach agus leanabail a tha air an coileanadh leis an dòigh uisge-dhath anns a' phàirt dhealbhaidh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Daity Galaxy Pacadh Deoch Mhìlsein air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Daity Galaxy Pacadh Deoch Mhìlsein na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Daity Galaxy Pacadh Deoch Mhìlsein airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani