Kanpai Pacáistíocht Licéir Sitris le Hui Tu

Tha Kanpai Pacáistíocht Licéir Sitris le Hui Tu na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2024

Kanpai Pacáistíocht Licéir Sitris

le Hui Tu

Neach-ceannach: Hungkung University

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

10,261

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152030

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kanpai Pacáistíocht Licéir Sitris

Is dearadh pacáistíochta é Kanpai do licéar sitris a tháirgtear i gCathair Taichung, an Téaváin. Is í Cathair Taichung an réigiún fáis sitris is mó sa Téaváin, ach ba annamh a bhí licéar sitris áitiúil ann, mar sin forbraíodh modh próiseála nua don deoch. Ciallaíonn an t-ainm Kanpai "íoslaigh é" i Sínis agus tagraíonn sé do cheiliúradh. Is iad íomhánna geoiméadracha de thorthaí sitris tankan agus ponkan príomhdheilbhíní na pacáistíochta. Léirítear uigeacht chraiceann na sitris trí ghlónrú páirteach agus polladh. Tomhaiseann an pacáiste 80 faoi 80 faoi 240 milliméadar.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Kanpai Pacáistíocht Licéir Sitris air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Kanpai Pacáistíocht Licéir Sitris na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Kanpai Pacáistíocht Licéir Sitris airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Tomhasan & Pacadh: 80 x 80 x 240 mm
Tagaichean: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Teicneòlas Cinneasachaidh: pet three dimensional printing, partial glazing & punching.
Dùbhlan Dealbhaidh: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Rannsachadh: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Brosnachadh: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Faid a' Phròiseict: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Sruth Obrachaidh: Chill, Twist-off and Kanpai.
Peutantan: Copyrights Hui Tu, 2022.
Creideasan Dhealbhan: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022