Freeway Loud Beòthachadh Toraidh 3D by Mateus Morgan

Freeway Loud Beòthachadh Toraidh 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

AirgeadFilm· 2024

Freeway Loud Beòthachadh Toraidh 3D

by Mateus Morgan

Client: Morgan Studio

Duais Airgid A' Design Award Winner in Film Category

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Colors

The Design

About Freeway Loud Beòthachadh Toraidh 3D

'S e beòthachadh toraidh trì-thaobhach a th' ann am Freeway Loud a chaidh a chruthachadh airson branda bhrògan. Tha am beòthachadh a' sealltainn bròg ann an àrainneachdan gnìomhachasach, far a bheil coltas gu bheil innealan a' toirt beatha don toradh. Chaidh a' bhròg a mhodaladh le dòighean uachdar cruaidh ann an 3ds Max, a' cleachdadh dhealbhan mar iomradh. Chaidh inneachan a thogail bho ìomhaighean leathair agus bruisean didseatach, agus chaidh na seallaidhean a rèandaradh le Vray aig 1920 le 1080 piogsail. Chaidh am beòthachadh a dhèanamh airson cleachdadh air-loidhne, agus 's e an t-amas aire a tharraing tro ìomhaighean a-mhàin, gun teacsa mìneachaidh.

The Recognition

About the Duais Airgid A' Design Award

Tha Freeway Loud Beòthachadh Toraidh 3D air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Freeway Loud Beòthachadh Toraidh 3D na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Freeway Loud Beòthachadh Toraidh 3D na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca