Hangzhou Scenery Pacáistíocht Uisce Mianraí by Peng Guozhi

Hangzhou Scenery Pacáistíocht Uisce Mianraí by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Hangzhou Scenery Pacáistíocht Uisce Mianraí

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Pacáistíocht Uisce Mianraí

Is sraith pacáistíochta uisce mianraí í Hangzhou Scenery atá bunaithe ar bhuidéal gloine. Tá an buidéal 60 mm ar leithead, 60 mm ar doimhneacht agus 210 mm ar airde, agus coinníonn sé 318 milliliotar. Tacaíonn an chruth chaol le greim compordach. Úsáidtear gloine in ionad plaisteach, ionas gur féidir an buidéal a athúsáid agus go laghdaítear dramhaíl dá bharr. Táirgtear na lipéid trí phriontáil aistrithe teasa agus clúdaíonn siad achar mór den ghloine. Léiríonn na léaráidí sainchomharthaí tíre Hangzhou, an tSín, ina measc Loch an Iarthair, an Chanáil Mhór agus Páirc Náisiúnta Fliúchthalún Xixi.

The Recognition

About the Duais Umha A' Design Award

Tha Hangzhou Scenery Pacáistíocht Uisce Mianraí air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hangzhou Scenery Pacáistíocht Uisce Mianraí na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hangzhou Scenery Pacáistíocht Uisce Mianraí a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi