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Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh by Chushan Design

Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh by Chushan Design is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.


UmhaPacadh· 2024

Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Duais Umha A' Design Award Winner in Pacadh Category

Colors

The Design

About Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh

Teacsa an Leabhair: Tha Chicheng Barraichte na dhealbhadh pacaigeadh seudraidh air a bhrosnachadh le cultar umha Sìneach. Tha an còmhdach a' giùlan pàtran comharra tìgear clò-bhuailte le intaglio, samhla eachdraidheil de mhisneachd is dìon. Tha fiodh, pàipear, leathar, aodach agus aloidh air an cur còmhla, agus tha snaigheadh laser air a chleachdadh anns an dèanamh. Tha an structar a' leantainn còmhdhail traidiseanta tenon is mortais, mar sin faodar am bogsa a chur ri chèile, a thoirt às a chèile agus a stòradh gu furasta. Tha casan taice discreiteach a' ceadachadh cruachadh tèarainte. Tha baga stòraidh leathair, cluasag agus stannd ioma-ghnìomhach air an gabhail a-steach.

The Recognition

About the Duais Umha A' Design Award

Tha Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Prominent Chicheng Prìomh Ghnìomh: Pacaigeadh Seudraidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging
Length 165mm * Width 133mm * Height 60mm
Tags
Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology
Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge
1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research
The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration
"Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration
The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow
Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members
Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits
Chushan Design

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