Doritos Solid Black 2023 Prìomh Ghnìomh: Pacaideachd Bìdh by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.
IarannPacadh· 2024
Doritos Solid Black 2023 Prìomh Ghnìomh: Pacaideachd Bìdh
by PepsiCo Design and Innovation
Client: PepsiCo
Duais Iarainn A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 Prìomh Ghnìomh: Pacaideachd Bìdh
Teacsa an Leabhair: 'S e dealbhadh pacaideachd bìdh clò-bhuailte cuingealaichte a th' ann an Doritos Solid Black 2023, air a chruthachadh airson iomairt branda mheasgan-bìdh a chuidicheas luchd-ùr-ghnàthachaidh is luchd-atharrachaidh Dubh. Chaidh an t-sreath bhliadhnail seo a leudachadh gu bhith na àrd-ùrlar co-obrachaidh a chuireas soilleireachd air ealain Dubh. Chaidh an obair-ealain a chruthachadh le Mz. Icar, buidheann ealain eadar-chuspaireach gun urra air a dhèanamh sa mhòr-chuid de bhoireannaich Dhubha. Chaidh an obair-ealain an uair sin a leudachadh gu bhith na siostam iomlan de dhearbh-aithne lèirsinneach, a' cur an cleòca dathan agus na grafaigean an sàs anns a' phacaideachd, seata luchd-buaidh, agus bathar-margaidh. Tha cumadh pioramaid air an t-seata, air a bhrosnachadh leis an triantan brand.
The Recognition
About the Duais Iarainn A' Design Award
Tha Doritos Solid Black 2023 Prìomh Ghnìomh: Pacaideachd Bìdh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Doritos Solid Black 2023 Prìomh Ghnìomh: Pacaideachd Bìdh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Doritos Solid Black 2023 Prìomh Ghnìomh: Pacaideachd Bìdh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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