Mirinda Global Refresh Pacáistíocht Deochanna by PepsiCo Design and Innovation

Mirinda Global Refresh Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2024

Mirinda Global Refresh Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Pacáistíocht Deochanna

Is dearadh pacáistíochta deochanna é Mirinda Global Refresh a cruthaíodh do bhranda deoch bhog charbónáitithe. Tugann an phacáistíocht dearcadh atá go soiléir nuashonraithe agus difreáilte don bhranda laistigh den chatagóir deochanna bog carbónáitithe. Tá an teanga amhairc beoga, nua-aimseartha agus cruthaitheach, forbartha le blas lucht féachana óg, digiteach agus an-amhairciúil san áireamh. Léiríonn an dearadh freisin oidhreacht an bhranda maidir le blastanna torthúla nua agus iontacha. Tá sé mar aidhm ag an gcuma athnuaite feasacht níos mó a thógáil agus cuidiú leis an mbranda seasamh amach sa mhargadh reatha.

The Recognition

About the Duais Iarainn A' Design Award

Tha Mirinda Global Refresh Pacáistíocht Deochanna air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mirinda Global Refresh Pacáistíocht Deochanna na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mirinda Global Refresh Pacáistíocht Deochanna airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release