Mirinda Plus Restage Pacáistíocht Deochanna by PepsiCo Design and Innovation

Mirinda Plus Restage Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Mirinda Plus Restage Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Pacáistíocht Deochanna

Is dearadh pacáistíochta é Mirinda Plus Restage do shóda blas-torthaí a dhíoltar san Éigipt. Is í an sóda an deoch is coitianta ag ócáidí speisialta agus cruinnithe sóisialta san Éigipt, áit nach n-ólann formhór na ndaoine alcól. Tá blas beag súlach i Mirinda Plus in éineacht leis an sóda, rud a oireann d'ócáidí den sórt sin. Baineann an phacáistíocht úsáid as córas céannachta amhairc bríomhar atá beartaithe le tionchar a imirt le solas an lae agus san oíche. Suíonn an dearadh Mirinda Plus mar leagan níos aibí de Mirinda, sóda blas-torthaí atá aitheanta ar fud an domhain.

The Recognition

About the Duais Umha A' Design Award

Tha Mirinda Plus Restage Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Mirinda Plus Restage Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Mirinda Plus Restage Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release