Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan

Is e botal deoch bùidheann cuingichte a th' ann am Pepsi Super Bowl LVII Alumitek a chaidh a chruthachadh airson tachartas ball-coise mòr a chaidh a chumail ann am Phoenix, Arizona. Tha an dealbhadh a' faighinn brosnachadh bhon fhàsach mun cuairt, ainmeil airson na speuran farsaing agus an lusan agus na beathaichean sònraichte a th' ann. Tha caochladh dathan beòthail a' gluasad bho dhubh gu purpaidh gu orains, a' cur an cuimhne èirigh-grèine ann an Arizona. Chaidh comasan clò-bhualaidh a phutadh gu ìre àrd gus mothachadh air doimhneachd a thogail. Tha ìomhaighean sgàile air an suidheachadh air feadh sealladh an fhàsaich de chactasan is preasan, a' toirt urram do bheathaichean-fiadhaich ionadail leithid coin-allaidh, nathraichean agus eòin.

The Recognition

About the Duais Umha A' Design Award

Tha Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pepsi Super Bowl LVII Alumitek Prìomh Fheum: Pacaideachd Deochannan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release