Hello Spring Príomh-Fheidhm Fhada by Lanhua Ma

Hello Spring Príomh-Fheidhm Fhada by Lanhua Ma is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

UmhaFilm· 2025

Hello Spring Príomh-Fheidhm Fhada

by Lanhua Ma

Client: Lanhua Ma

Duais Umha A' Design Award Winner in Film Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hello Spring Príomh-Fheidhm Fhada

Is scannán faide é Hello Spring faoi mhac léinn óg agus a turas le scríbhneoireacht chruthaitheach. Ritheann an scannán ar feadh 87 nóiméad agus scannánaíodh é ar shuíomh i Nanjing, an tSín. Cuireann Hello Spring beocht bheo le beochan a tarraingíodh de láimh chun teanga amhairc thurgnamhach a chruthú. Nochtann an scéal i dtrí chaibidil, agus úsáideann gach caibidil cur chuige amhairc éagsúil. Athraíonn an pailéad datha ó dhathanna neamhshaibhre go dathanna beoga de réir mar a fhaigheann an mac léinn a guth féin. Bunaithe ar úrscéal grafach, úsáideann an scannán an ghreann chun breathnú ar oideachas in Oirdheisceart na hÁise agus tugann sé cuireadh do lucht féachana de gach aois machnamh a dhéanamh ar an bhfoghlaim.

The Recognition

About the Duais Umha A' Design Award

Tha Hello Spring Príomh-Fheidhm Fhada air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hello Spring Príomh-Fheidhm Fhada na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hello Spring Príomh-Fheidhm Fhada a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The film bridges cultures through universal comedy. Unlike typical children's films, it engages all ages while challenging rigid East Asian education. Director Ma's live-action mixed animation experimental techniques make this Chinese story globally accessible. Adapted from a bestselling graphic novel, it perfectly balances entertainment with meaningful social commentary on educational reform.
Dimensions & Packaging: Feature film: 87 minutes runtime
Format: Digital cinema package (DCP), 4:3 and 2.35:1 aspect ratio.Resolution: 2K, Delivery formats: DCP, ProRes 4444, H.264
Tags: Coming-of-age, Chinese education, Visual storytelling, Creative awakening, Color symbolism, Narrative filmmaking, Student expression, Cultural identity, Educational philosophy
Production Technology: Shot on-location in Nanjing using hybrid cinematography techniques that blend traditional narrative filmmaking with hand-drawn animation, which uses experimental visual language. The production employed stylized color grading to enhance comedic elements while maintaining emotional authenticity. It utilized non-linear editing structures to mirror the creative writing process central to the story. Sound design incorporates subtle cultural motifs without alienating international audiences. Post-production leveraged cross-cultural consultation to ensure subtitling captures linguistic nuances essential to the screenplay's comedic timing.
Design Challenge: Our most significant obstacles were severe budget limitations and pandemic restrictions that prevented large-scale shooting. We transformed these constraints into creative opportunities by developing a minimalist visual language that focused on intimate character moments rather than expensive set pieces. The pandemic's isolation inspired our narrative structure, with separated spaces becoming a storytelling device reflecting the protagonist's internal journey. We embraced lightweight production methods, filming with skeleton crews in naturally lit environments. These limitations ultimately strengthened our storytelling approach, pushing us toward more innovative visual solutions and a more authentic emotional core.
Research: This study explored how narrative film and visual design can effectively express educational themes. Through analysis of 21 Asian educational films' visual language, 40 color scheme experiments, and 15 focus group discussions, we established an aesthetic framework that resonates with audiences. Research demonstrated that specific color transitions (from monochromatic to saturated) can symbolically reflect a student's creative awakening, while non-linear narrative structures better represent the internal logic of the creative process. The combination of experimental montage techniques with traditional cinematography balanced artistic expression with audience accessibility. These findings directly influenced the film's visual design, pacing, and scene construction, creating a work with both artistic depth and narrative accessibility, providing new pathways for educational filmmaking.
Inspiration: This film emerged from the director's childhood struggle with writing despite having a father who was a renowned composition educator. The narrative transforms this personal journey into artistic expression, blending Eastern educational philosophy with Western filmmaking techniques. Research into pedagogical approaches across cultures informed the storytelling, offering authentic insight into educational reforms happening in contemporary China while creating a universally resonant story.
Project Duration: Filming between 2022 and 2023, Nanjing, China
Operation Flow: The film unfolds through three distinct chapters following a young student's writing journey, each marked by a unique visual approach. As she progresses, the film's palette transforms from desaturated to vibrant, mirroring her creative awakening. Humor builds through recurring motifs that viewers can anticipate and enjoy. The narrative invites the audience to reflect on their own educational experiences, creating an emotional connection that transcends cultural barriers while delivering a universal story about finding one's voice.
Image Credits: Image #All Film Stills, Nanjing Bad Student Media, 2024