Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir by Wen Liu

Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2026

Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir

'S e pacadh a chaidh a dhealbhadh airson deoch-làidir Shìonach a th' ann an Zhang Gong Lao Jiu 1975. Tha an cruth iomlan a' faighinn brosnachaidh bho na craobhan locust ceud-bliadhnach a tha a' fàs air fearann an taigh-staile. Tha am bogsa a-muigh air a dhèanamh de phronnadh-pàipeir a tha càirdeil don àrainneachd, agus tha inneach an rùisg air a chruthachadh le clò-bhualadh-bhrùthaidh an àite clò-bhualadh le inc. Tha am botal air a losgadh le glasadh geal Sìonach, agus tha cruth-atharrachadh na h-àtha a' cruthachadh phàtranan nàdarra ann an cuid de dh'àiteachan. Tha uachdar a' bhotail a' cur nar cuimhne inneach caithte nan seann shlocan goirteachaidh. Tha am pacadh a' tomhas 125 air 125 air 290 millemeatair.

The Recognition

About the Duais Airgid A' Design Award

Tha Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Zhang Gong Lao Jiu 1975 Pacadh Deoch-làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li