Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir by Wen Liu

Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2026

Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir

'S e dealbhadh pacaidh airson spiorad baijiu Sìneach a th' ann am Fenjiu Jujiang Lingqiong. Tha an còmhdach a-muigh ann an cumadh beinne a' toirt gu cuimhne Beanntan Luliang, àite-breith a' bhranda, agus faodar a thogail gus am botal a-staigh a ruigsinn. Tha beul beag agus bonn biorach air a' bhotal, cruth a chaidh a chleachdadh ann an dèanamh baijiu Sìneach mu shia mìle bliadhna air ais. Tha am botal air a chumadh le làimh ann an criadhadaireachd agus air a chrìochnachadh le gloinneadh seud-chloiche. Tha am pacadh a-muigh a' cleachdadh criostal platanaim agus dath meatailt aig teòthachd àrd. Tha an cruth snaidhte a' ceadachadh coimhead air bho gach taobh.

The Recognition

About the Duais Airgid A' Design Award

Tha Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Fenjiu Jujiang Lingqiong Pacadh Deoch-làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li