Guojiao 1573 Pacaideachd Baijiu by Wen Liu

Guojiao 1573 Pacaideachd Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2026

Guojiao 1573 Pacaideachd Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

21,869

Verified Award Winner

Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Pacaideachd Baijiu

'S e dealbhadh pacaideachd deasachadh-cuibhrichte a th' ann an Guojiao 1573 airson baijiu Sìneach àrd-ìre. Tha an dealbhadh a' tarraing air an loong, figear sealbhach ann an cultar na Sìne. Tha snaidheadh trì-thaobhach a' taisbeanadh an loong thairis air a' bhotal agus a' phacaideachd a-muigh le chèile, agus tha pàirtean den fhigear falaichte am broinn nan cumaidhean. Tha am botal air a dhèanamh le seann dòigh criadhadaireachd àth-loisgte agus tha e air a chumadh le làimh. Tha am pacaid a' tomhas 205 le 170 le 295 millemeatairean. Tha an cruth ciùin, grinn a' toirt cuireadh don neach-cleachdaidh am pacaid a rannsachadh agus fhosgladh.

The Recognition

About the Duais Airgid A' Design Award

Tha Guojiao 1573 Pacaideachd Baijiu air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Guojiao 1573 Pacaideachd Baijiu na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Guojiao 1573 Pacaideachd Baijiu na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li