Zhang Gong Lao Jiu Pacadh Deoch-làidir by Wen Liu

Zhang Gong Lao Jiu Pacadh Deoch-làidir by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2026

Zhang Gong Lao Jiu Pacadh Deoch-làidir

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Zhang Gong Lao Jiu Pacadh Deoch-làidir

'S e dealbhadh pacaidh airson baijiu Sìneach aosta a th' ann an Zhang Gong Lao Jiu. Tha am botal air a dhèanamh de chriadh-thalmhainn gharbh le mion-fhiosrachadh air a bhòsadh, agus tha an cumadh a' toirt gu cuimhne na fiaraidhean tuiteamach a thig air crèadhadaireachd air a cumadh air cuibhle-shnìomha. Tha an uachdar garbh a' toirt càileachd làidir suathaidh don bhotal. Tha an ceap air a dhèanamh de phlastaig le crìochnachadh a tha coltach ri gràn fiodha agus tha e a' coileanadh inbhean teanna seulachaidh. Tha am bogsa a-muigh a' cothlamadh àrc-dharach nàdarra le meatailt, a' cur ris insleachadh teasach agus sùghadh crathaidh airson giùlan sàbhailte. Tha an dealbhadh stèidhichte air suathadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Zhang Gong Lao Jiu Pacadh Deoch-làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Zhang Gong Lao Jiu Pacadh Deoch-làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Zhang Gong Lao Jiu Pacadh Deoch-làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensions & Packaging: 120mm*120mm*280mm
Tags: Natural, Rustic, Time-Tempered, Eco-Conscious
Production Technology: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Design Challenge: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Research: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiration: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Project Duration: November 2024, Shenzhen, China
Operation Flow: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li