Melodi Chocolate Dealbhadh Pacaidsteachaidh le Ebru Sile Goksel

Tha Melodi Chocolate Dealbhadh Pacaidsteachaidh le Ebru Sile Goksel na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Melodi Chocolate Dealbhadh Pacaidsteachaidh

le Ebru Sile Goksel

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

7,760

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #175760

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Melodi Chocolate Dealbhadh Pacaidsteachaidh

Tha an dealbhadh pacaidsteachaidh seo air a bhrosnachadh le cultar traidiseanta seòclaid ceàirde Eòrpach. Tha an clò-sgrìobhadh a' toirt iomradh air soidhnichean seann-fhasanta mìlseanachd, agus tha stampaichean grafaigeach a' cur an cèill càileachd, ealantas ceàirde, agus dualchas. Tha an siostam lèirsinneach sùbailte agus faodar a chur an sàs gu cunbhalach thar diofar chruthan pacaidsteachaidh. Bidh stuthan, inneach, mion-fhiosrachadh foil, agus dòighean cinneasachaidh air an taghadh gu faiceallach a' cruthachadh coltas fìnealta àrd-inbhe a tha freagarrach airson reic agus tiodhlacan.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Melodi Chocolate Dealbhadh Pacaidsteachaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Melodi Chocolate Dealbhadh Pacaidsteachaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Melodi Chocolate Dealbhadh Pacaidsteachaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Tomhasan & Pacadh: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Tagaichean: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Teicneòlas Cinneasachaidh: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Dùbhlan Dealbhaidh: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Rannsachadh: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Brosnachadh: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Faid a' Phròiseict: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Sruth Obrachaidh: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Buill na Sgioba: Ebru Sile Goksel
Creideasan Dhealbhan: Photographer: Yonca Muslubaş