Iconic Designs Sreath Teilifíse by Olivier Felix Isselin and Maxime Golay

Iconic Designs Sreath Teilifíse by Olivier Felix Isselin and Maxime Golay is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

UmhaFilm· 2026

Iconic Designs Sreath Teilifíse

by Olivier Felix Isselin and Maxime Golay

Client: MGOFI Production

Duais Umha A' Design Award Winner in Film Category

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The Design

About Iconic Designs Sreath Teilifíse

Is sreath teilifíse goirid é Iconic Designs a tha coisrigte do mhion-sgrùdadh cruth. Bidh gach prògram ag amas air aon nì samhlachail, a' sgrùdadh a thùs, a structar, agus a bhuaidh air beatha làitheil. Tro dhòigh-obrach fiolm fo smachd agus àrd-ùrlar glè shimplidh, tha an t-sreath a' nochdadh dealbhadh mar smachd-eòlas mionaideachd. Le bhith a' cur co-theacsa eachdraidheil ri leughadh foirmeil, tha e ag atharrachadh mothachadh gu tuigse, a' dèanamh dealbhadh ruigsinneach gun shimpleachadh. Bidh gach sreath ag aonarachadh nan loidhnichean, na co-rèirean, agus na gnìomhan riatanach, a' tabhann leughadh soilleir den nì.

The Recognition

About the Duais Umha A' Design Award

Tha Iconic Designs Sreath Teilifíse air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Iconic Designs Sreath Teilifíse na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Iconic Designs Sreath Teilifíse a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensions & Packaging: Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Tags: Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Production Technology: Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Design Challenge: The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Research: This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspiration: The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Project Duration: The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Operation Flow: Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patents: Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Team Members: Olivier Felix Isselin
Maxime Golay
Image Credits: Olivier Felix Isselin
Maxime Golay