Tha Once Upon a Rabbit Feidhm Phríomha: Gearrscannán Beoite le Jesseter Wang and Hannah Sun na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Film, Bhidio agus Beothachaidh.
UmhaFilm· 2026
Once Upon a Rabbit Feidhm Phríomha: Gearrscannán Beoite
le Jesseter Wang and Hannah Sun
Buannaiche Duais Umha A' Design Award ann an Roinn Film
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #180467An Dealbhadh
Mu dheidhinn Once Upon a Rabbit Feidhm Phríomha: Gearrscannán Beoite
Téacs an Leabhair: Is tionscadal dearaidh beoite é Once Upon a Rabbit a fuair inspioráid ó mhionsonraí cultúrtha Fhéile na Lóchrann agus ó chuimhne amhairc na hóige. Cruthaíonn an saothar teanga amhairc bhog, léiritheach trí mheascán d'fhoirm thríthoiseach agus de mhothúlacht lámhtharraingthe, ag cruthú íomhánna a bhraitheann struchtúrtha agus spraíúil araon. Úsáidtear móitífeanna athfhillteacha ar nós an choinín agus Tangyuan, na liathróidí ríse, mar ancairí amhairc, agus cuireann gluaiseacht, rithim, agus comhdhéanamh béim ar atmaisféar agus ar leanúnachas, rud a chruthaíonn taithí dearaidh chomhtháite atá fréamhaithe i mbláth na teochta, san eolas, agus san athshondas cultúrtha.
An Aithneachadh
Mu dheidhinn Duais Umha A' Design Award
Tha Once Upon a Rabbit Feidhm Phríomha: Gearrscannán Beoite air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Once Upon a Rabbit Feidhm Phríomha: Gearrscannán Beoite na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Once Upon a Rabbit Feidhm Phríomha: Gearrscannán Beoite a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Tomhasan & Pacadh
- 16x9 video file
- Tagaichean
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Teicneòlas Cinneasachaidh
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Dùbhlan Dealbhaidh
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Rannsachadh
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Brosnachadh
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Faid a' Phròiseict
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Sruth Obrachaidh
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Buill na Sgioba
- Jesseter Wang,
Hannah Sun - Creideasan Dhealbhan
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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