Moutai Group's - Taiyuan ZHI Yuanyi Pacáistiú Buidéil Alcóil by Li Zuo is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.
AirgeadPacadh· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Pacáistiú Buidéil Alcóil
by Li Zuo
Client: Wendao WD Creativity
Duais Airgid A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Pacáistiú Buidéil Alcóil
Is éard atá i Taiyuan ZHI Yuanyi ná dearadh pacáistithe do bhuidéal alcóil a cruthaíodh don Moutai Group. Imíonn an dearadh ó stíl bhunaithe Moutai agus ní choinníonn sé ach cruth aithnidiúil an bhuidéil, atá méadaithe agus déanta níos airde. Is é an t-uisce téama lárnach an dearaidh, ós rud é go gcuirtear síos ar alcól mar uisce a iompraíonn mothúchán. Taispeánann an dromchla patrún d'uisce farraige agus d'aill a tarraingíodh ó róbaí oifigiúla ársa, in éineacht le móitífeanna traidisiúnta ámharaithe. Léiríonn tonnta, clocha ina seasamh agus scamaill sonas agus saol fada. Bácáiltear an mhaisiúchán ar an mbuidéal gloine.
The Recognition
About the Duais Airgid A' Design Award
Tha Moutai Group's - Taiyuan ZHI Yuanyi Pacáistiú Buidéil Alcóil air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Moutai Group's - Taiyuan ZHI Yuanyi Pacáistiú Buidéil Alcóil na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Moutai Group's - Taiyuan ZHI Yuanyi Pacáistiú Buidéil Alcóil na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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