The Soul of Maotai Flavour Wu Pacáistiú Buidéil Bhiotáille by Li Zuo is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.
AirgeadPacadh· 2020
The Soul of Maotai Flavour Wu Pacáistiú Buidéil Bhiotáille
by Li Zuo
Client: Wendao WD Creativity
Duais Airgid A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About The Soul of Maotai Flavour Wu Pacáistiú Buidéil Bhiotáille
Is dearadh pacáistithe é Wu do bhiotáille ardleibhéil le blas Maotai. Tá cruth braon leachta ar an mbuidéal, ag cur in iúl gur eisint scagtha í an bhiotáille laistigh. Tá dromchla an ghloine snasta agus tá an lógó órchumhdaithe. Tá an bosca seachtrach déanta d'adhmad nádúrtha atá snoite le patrún gráin uisce, rud a fhreagraíonn do chruth an bhuidéil agus is féidir é a athchúrsáil. Baineadh úsáid as múnla gloine snoite adhmaid le linn na táirgeachta. Tá an tacar iomlán 260 mm ar leithead, 140 mm ar doimhne agus 300 mm ar airde. Cabhraíonn an dearadh le ceannaitheoirí carachtar na biotáille a thuiscint.
The Recognition
About the Duais Airgid A' Design Award
Tha The Soul of Maotai Flavour Wu Pacáistiú Buidéil Bhiotáille air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi The Soul of Maotai Flavour Wu Pacáistiú Buidéil Bhiotáille na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha The Soul of Maotai Flavour Wu Pacáistiú Buidéil Bhiotáille na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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