Diaoyutai Dearadh Pacáistíochta Bhiotáille by Jiabo Lu and Kun Luo

Diaoyutai Dearadh Pacáistíochta Bhiotáille by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Diaoyutai Dearadh Pacáistíochta Bhiotáille

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Diaoyutai Dearadh Pacáistíochta Bhiotáille

Is dearadh pacáistíochta é Diaoyutai a cruthaíodh do bhiotáille ard-cháilíochta Síneach. Úsáidtear an patrún dragúin, a léirigh an íomhá impiriúil is airde sa tSín ársa, mar phríomheilimint mhaisiúcháin. Tá caipín an bhuidéil saibhir i mionsonraí, agus meabhraíonn a fhoirm chearnach an séala seaid a shiombailigh cumhacht impiriúil. Fanann an buidéal féin an-simplí. Cruthaíonn an codarsnacht idir maisiúchán saibhir agus dromchlaí simplí íomhá amhairc shollúnta le carachtar sainiúil Síneach. Déantar an bosca seachtrach as páipéar in-athchúrsáilte, agus déantar an buidéal as ceirmeacht thraidisiúnta Shíneach.

The Recognition

About the Duais Airgid A' Design Award

Tha Diaoyutai Dearadh Pacáistíochta Bhiotáille air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Diaoyutai Dearadh Pacáistíochta Bhiotáille na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Diaoyutai Dearadh Pacáistíochta Bhiotáille na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017