Yagumitan Pacaid_neachadh Meala by Jiabo Lu and Kun Luo

Yagumitan Pacaid_neachadh Meala by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Yagumitan Pacaid_neachadh Meala

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Yagumitan Pacaid_neachadh Meala

Is e dealbhadh pacaidneachaidh airson mil fhiadhaich àrd-ìre a th' ann an Yagumitan. Tha ainm a' bhathair a' toirt iomradh air an neach a lorgas mil sa ghleann. Tha am botal glainne air a dhealbhadh le aghaidhean geàrrte coltach ri daoimean a chuireas an cèill cho gann agus cho àrd-inbheach 's a tha a' mhil. Tha glainne dhathte air a cleachdadh gus dath agus inntrigeadh na meala na broinn a thoirt am follais. Tha am bogsa a-muigh air a chruthachadh mar ghleann tonnach, agus tha am beàrn eadar na glinn a' gabhail cruth combaist a mholas an lorg. Tha loidhnichean fàire agus gearraidhean beinne a' riochdachadh nan creagan far a bheil a' mhil fhiadhaich air a cruinneachadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Yagumitan Pacaid_neachadh Meala air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Yagumitan Pacaid_neachadh Meala na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Yagumitan Pacaid_neachadh Meala na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017