Mtn Dew AMP Game Fuel Launch Tembiapo Typára: Ymongy'a Ryru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2020
Mtn Dew AMP Game Fuel Launch Tembiapo Typára: Ymongy'a Ryru
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Mtn Dew AMP Game Fuel Launch Tembiapo Typára: Ymongy'a Ryru
Mtn Dew AMP Game Fuel Launch ha'e peteĩ ymongy'a ryru ha marandaha ta'anga apopyre, ojejapóva peteĩ ymongy'a ho'ukatúva rechaukaharã ojejapóva umi ñembosaráira ojehecha. Pe ta'anga ojejapo ombojoja hag̃ua umi ñembosarái ha e-esports pype, ohechakuaáivo umi ñe'ẽkuéra ojeporu memevaʼekue. Peteĩ ta'anga mbaretéva omomýi umi tembiapo oútava, joajukuéra ha ojoguaharakuéra rembiasakue. Ojejapo peteĩ atýra oñemboapy hag̃ua opa mba'e, ohupytývo pe marandaha, pe tembiapo ha ojoguaharakuéra rembiasakue. Pe apopyre oñeha'ã ohechauka pe ymongy'a peteĩ tape añetévape umi e-esports ñembosaraiharakuéra ha ñembosaraiharakuérape g̃uarã.
The Recognition
About the A' Design Award Pláta
Mtn Dew AMP Game Fuel Launch Tembiapo Typára: Ymongy'a Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Mtn Dew AMP Game Fuel Launch Tembiapo Typára: Ymongy'a Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mtn Dew AMP Game Fuel Launch Tembiapo Typára: Ymongy'a Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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