Game Fuel Team Optic Champions Can Y'u Rehegua Lata by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Y'u Rehegua Lata by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2020

Game Fuel Team Optic Champions Can Y'u Rehegua Lata

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Y'u Rehegua Lata

Game Fuel Team Optic Champions Can ha'e peteĩ lata y'u rehegua ojejapo vaekue mbovymi jehaipyre gaming aty peguarã. Ko jehechauka pyahu ojejapo ombojoja hag̃ua Optic Gaming atýpe, ha umi hembiguái oguerekóva ao morotĩ torneo aja. Sa'y morotĩ ojapo pe lata rugua, ha oguereko sa'y hovy'ũ mba'e michĩmi. Peteĩ ta'ãnga ojejapo vaekue káda atyguáragui ojehechauka peteĩ retrato porãitéva. Ojejapouka direta, varniz ojehecha ha ojepokoyva, ha peteĩ pu'ã mbohapyha ojejapo opa lata rehe. Peteĩ ink matte ojejapo amo he'ẽme oma'ẽ hag̃ua sa'y metálico kuéra rehe.

The Recognition

About the A' Design Award Fiero

Game Fuel Team Optic Champions Can Y'u Rehegua Lata ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Game Fuel Team Optic Champions Can Y'u Rehegua Lata ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Game Fuel Team Optic Champions Can Y'u Rehegua Lata oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release