Off the Eaten Path Tembi'u'i Ryru Ñemboheko by PepsiCo Design and Innovation

Off the Eaten Path Tembi'u'i Ryru Ñemboheko by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2020

Off the Eaten Path Tembi'u'i Ryru Ñemboheko

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Off the Eaten Path Tembi'u'i Ryru Ñemboheko

Off the Eaten Path ha'e peteĩ ryru ñemboheko ojejapóva umi tembi'u'i iporãvéva ka'avo rehegua peguarã. Ko'ã tembi'u'i ombojoaju ka'avo tee, ikatuháicha kumanda para'i, kumanda hũ ha arveha, ojoparakuévo ojeikuaa'ỹva rupive. Pe ryru ome'ẽ pe marándupe peteĩ ta'anga rechaukaha peteĩchagua opa hendápe ojepurúvo. Ko ñemboheko oipytyvõse pe marándupe ojekuaave hag̃ua umi tembi'u'i hesãivéva apytépe, henyhẽva ñemuha rupi. Peteĩ aty michĩva ojoguáva oike pe apopyrã ñemongakuaápe ha ome'ẽ hemiandu peteĩteĩva jehupytyhápe. Umi ojoguáva ñe'ẽ omyakã umi ñemboheko rehegua jeporavo ha oipytyvõ pe marandu jehecha peteĩchagua oĩ hag̃ua.

The Recognition

About the A' Design Award Itaju

Off the Eaten Path Tembi'u'i Ryru Ñemboheko ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Off the Eaten Path Tembi'u'i Ryru Ñemboheko ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Off the Eaten Path Tembi'u'i Ryru Ñemboheko omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release