Chu Cellar Kaguy Ryru by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Chu Cellar Kaguy Ryru

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Kaguy Ryru

Chu Cellar ha'e peteĩ ryru ojejapóva kaguýpe g̃uarã, oñemboguatáva Hubei, China-pe. Ityvyta ojejapo ita rehe (cerámica), ha ijysáicha ojoguaite peteĩ mbáyva atýpe, tetã yma Chu mba'e teete. Ityvyta rembe'ýpe oĩva ojejapo ita renda ipeteĩva rupive, ha karameguã ojejapo yvyra guive. Yvatéva ha ykére oĩva ilíneare oipytyvõ ani hag̃ua oñeñandu vevúi oñemongu'e aja. Karameguã guypegua ojeporu ojehechauka hag̃ua, upéicha ramo, ityvyta nandi oñeñongatu ikatu jehechaukarã. Pe jehupyty ha'e ojehechauka hag̃ua pe tetãygua rekove ha arandu oiko haguégui.

The Recognition

About the A' Design Award Brónse

Chu Cellar Kaguy Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Chu Cellar Kaguy Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Chu Cellar Kaguy Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu