Co Ba Coffee Kafé Jotykaha by My Linh Mac

Co Ba Coffee Kafé Jotykaha by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Co Ba Coffee Kafé Jotykaha

by My Linh Mac

Client: Mmac

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner
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Colors

The Design

About Co Ba Coffee Kafé Jotykaha

Co Ba Coffee ha'e peteĩ jotykaha diseño ojejapóva peteĩ marca kafé Vietnam-guápe. Pe jotykaha ohechauka pe kafé so'o, peteĩ y'uhéi tradicional Vietnam-pegua, arakaʼevete ndojekuaáiva ambue tetãnguérape. Pe logo ojejapo peteĩ retrato minimalista pe founder-gui. Pe marca réra osẽ peteĩ ñe'ẽ Vietnam-gua he'iséva "tía", ha ombojoaju pe família ha pe tekove tavarã rekópe. Umi sa'y ojehupyty pe yvy oñemoñondeha yvyty kafé-gui. Ojeporu kuatiañe recyclable ha poliéster umi pochaha ha kuatia oporandúva g̃uarã. Pe diseño moderno ojeguereko umi kafé-hova ojeguatáva rendápe g̃uarã.

The Recognition

About the A' Design Award Brónse

Co Ba Coffee Kafé Jotykaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Co Ba Coffee Kafé Jotykaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Co Ba Coffee Kafé Jotykaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac