2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging) Alexander Chin omba'apóva

2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging) Alexander Chin omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2020

2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging)

Alexander Chin -gua

Mba'eporuhára: Seasons Playing Cards

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

41,871

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101023 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging) Rehegua

Pe 2019 National Card Collection Day Deck ha'e peteĩ ryru interactivo karai kuérape guarã. Ko diseño oñemoheñói Marruecos palacio kuéra rehegua, oguerekóva engravado intaglio omoha'angáva ita ojejapo pyre ha ta'anga geométrica kuéra. Peteĩ ñeha'ã ojehai ijyképe ohenói pe oiporúvape ojeipe'a haguã okẽ guasu. Ojehupívo pe arco peteĩ tape llave rendaguáicha, ojehecha pe tenda peteĩha. Peteĩ espejo mokõi hendápe ojehechakuaáva, 30 porciento opacidad reheve ojejapo pyre, omokañy peteĩ koty ojekuaáva ojehesapévo hyepýpe. Ipahápe ojehecha peteĩ pasillo hesakãva ojejapo jeýva. Umi karai kuéra oñemoĩ hi'ári peteĩ efecto tiling overáva ha ipu'ãva.

Jeguerohory

A' Design Award Itaju Rehegua

2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ 2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. 2019 National Card Collection Day Deck Karai kuéra oñembohasa haguã ryru (Playing Card Packaging) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Tuichakue ha Ñemyenyhẽ: Width 68mm x Depth 22mm x Height 90mm
Ñe'ẽ Rape: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Ñeapopy Tecnología: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Diseño Jepy'apy: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Ñesẽheka: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Inspiración: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Proyecto Ára Tuichakue: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Mba'apo Rape: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Patente-kuéra: .
Aty Rembiguái: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Ta'ãnga Mba'eñemoneĩ: Photography: Bryan Aellen