Brónse Mba'eñongatuha · 2020
Rosé Wine Label
by Ximena Ureta
- A' Design Award Brónse 2020 in Mba'eñongatuha
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 23,303
- Verification code 5D6590D840 · Verify this award
Colors
About Rosé Wine Label
Rose ha'e peteĩ vino rembiapokue téra "label" ojejapóva peteĩ vino rosa rehegua, ojejapóva Chile-pe. Ko label oguereko 85 ha 90 milímetro tuichakue, ha ojehai peteĩ kuatia textura reheguáva 89 gramo peteĩ metro cuadrado-pe. Po sa'y espesiáles ojeiporu offset digital-pe, oreko oro foil, hũ foil, ha finalización relieve ha bajorrelieve. Ko diseño oñemoĩ hikuái rosa, petáos, uva rogue ha ára pyharévegua sa'y morotĩve rehe. Uva rogue kuéra oñembojoaju umi ñe'ẽ rehe. Ka'i oguereko 375 mililitro, peteĩ format michĩve, pyahu ko clase de vino-pe Chile-pe.
About the A' Design Award Brónse
Rosé Wine Label ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Rosé Wine Label ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Rosé Wine Label ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Image Credits
- Diego Agurto
