Yi Music Tenda web by Manye Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ñanduti Jejapo Competition Category.

BrónseÑanduti· 2020

Yi Music Tenda web

by Manye Xu

Client: Xu Manye

A' Design Award Brónse Winner in Ñanduti Category

16,315

Verified Award Winner

Verify Award Status for #101416

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Music Tenda web

Yi Music ha'e peteĩ tenda web ojejapo hague ohechauka hag̃ua Yi tetãgua-kuéra purahéi ha reko, peteĩ tetãgua michĩmi oikóva Chína súrpe. Umi ta'anga mba'echichĩ (icons) tendápe oñemyanyhẽva Yi jeroky ymaguare ha ogaguasu apoharekuérgui. Peteĩ apyta itenondegua oiporu peteĩ apopyre hovyũva ohechaukávo kuarahy ha jasy, umíva imba'e guasúva Yi jerovia rehe. Umi oike-vaerã ohendukuaa purahéi Yi purahéiharekuéragui ha ojapokuaa peteĩ ta'anga poravopyre imba'erã, oĝuahẽkuévo ambuépe. Peteĩ apyta ojekuaauka mba'apoha ymaguare ha hendukuéra, peteĩ apyta ñembosarái ohechakuaa mba'éichapa oñeñehendu porã, ha peteĩ ñemuha yvytu rupive ohechauka umi álbum oñemúva.

The Recognition

About the A' Design Award Brónse

Yi Music Tenda web ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yi Music Tenda web ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yi Music Tenda web ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Dimensions & Packaging: Website interface design, designed by photoshop and illustrator.
Tags: Yi nationality, Yi music
Production Technology: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Design Challenge: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Research: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Inspiration: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Project Duration: Guangzhou, China
Operation Flow: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Patents: NONE
Team Members: Xu Manye
Image Credits: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.