Winter Navel Naranha Ñembotyha by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2020
Winter Navel Naranha Ñembotyha
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
A' Design Award Brónse Winner in Mba'eñongatuha Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Naranha Ñembotyha
Ko tembiaporã omyasãi hag̃ua pe naranha, hérava naval ysyry árape, ojejapo hague peteĩ kokue orgánicope. Pe ñembotyha oguereko mokõi tuichakue káha kartõgui, kuatia marandu ha sobre naranha ñemoĩrã rehegua. Pe naranha naval ysyry árape ikatu ojejapi upe rire oñeme'ẽramo irundy árape. Ko tembiaporã apyʼaʼymi ha'e ohechauka mbaʼeichépa tuicha pe okakuaa pukúva ha pe yvyramáta naranha iñambuéva irundy ára javeve pe ñembotyhape. Pe aty tembiaporã ojapo peteĩ taʼãnga oñemopyrendáva pe mombe'u Jack ha Kumanda Yvatégui. Omombaʼeguasu pe joja tekoha ha yvypóra apytépe.
The Recognition
About the A' Design Award Brónse
Winter Navel Naranha Ñembotyha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Winter Navel Naranha Ñembotyha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Winter Navel Naranha Ñembotyha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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